Branding

I started as a freelance designer after graduating from the ArtCenter College of Design in 1980, aiming to help businesses establish an identity that communicated credibility and competence. It soon became obvious that the most valuable tools I had learned in school was how to think and how to learn. It made sense to see beyond the way I was taught to execute design and embrace emerging technologies. I have ridden the digital wave of graphic design ever since. And while the digital way won't solve design problems, it speeds up your work immensely.

Gallery

Sittin' Pretty

Sometimes it's a good idea to illustrate the type, as long as it feels natural and not forced to do something it doesn't want to do. The medallion was added to project an attitude of award winning quality.

Olivet Lane

Client: Pellegrini Vineyards, Santa Rosa, California. This classic and elegant logotype was designed for the flagship wine of a family owned establishment in Sonoma County California.

Promotional Mug

Client: First Republic Bank, San Francisco, California. I was given Cart Blanc to do something interesting with three words: Purpose, Empowerment, Gratitude

Logotype

Client: Myra Merrill, Photographer. The gold here was to create and brand that was sturdy, fashionable and vulnerable at the same time.

Southwest Offset Printing

Client: Southwest Offset Printing, Gardena, California

Anasept First Aid Antiseptic

Client: Anacapa Technologies, San Dimas, California.

Anacapa Technologies

Client: Anacapa Technologies, San Dimas, California

Tangy Zangy

Client: Morris National, Azusa, California. Displayed here in both stacked and Horizontal configurations

Zip Hard Candies

Client: Morris National, Azusa, California. Zip Café Caramel latté and Espresso candies.

Lighting Technologies

Client: LTI, Baldwin Park, California. Manufacturer of Xenon bulbs for theater projectors, Structure lighting, Search and rescue lights, and simulated sunlight application.