Olivet Lane Vineyard
A former Lettering Student of mine from the Art Center College of Design contacted me 5 years after graduating and asked me to redraw the logotype for the flagship wine made on the family vineyard, Pelligrini Vineyards in Northern California. She also asked me to revisit the olive graphic. The existing Olivet Lane brand was in a Roundhand that, coming right out of the “can”, was a little difficult to read and impossible to trademark. But the brand had some visual equity that they wanted to preserve.
Pencil sketches were submitted and reviewed. The first thing I did was to open the tightness of the counters inside the ‘O’, the ‘e’s, the ‘v’ and the ‘a’. The spacing between the two words was reduced. In some versions, the loop on the capital ‘L’ was extended to become the crossbar of the ‘t’ in ‘Olivet”.
Ultimately, the client liked the second version and a final rendering was made and digitized in Adobe Illustrator without the olive branches.
Client picked Number one. and the digital art was produced in two formats: solid and outlined.